annual mindset list

(from Beloit College website)

Each August for the past decade, as faculty prepare for the academic year, Beloit College in Wisconsin has released the Beloit College Mindset List. Its 70 items provide a look at the cultural touchstones that have shaped the lives of today’s first-year students, most of them born in 1989. It is the creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief.
Latchkey kids for most of their lives, students entering college this fall think nothing of arriving home with parents still at work, then e-mailing or texting their friends, instantly updating their autobiographies on “Facebook” or “MySpace, and listening to their iPods while doing their research on Wikipedia. They’ve grown up with Rush Limbaugh urging his fellow Dittoheads to excoriate liberals, with having been taught by an equal number of women and men in the classroom, and with women having been hired as police chiefs of major cities.

Food has always been a health concern. Consumer awareness about ingredients and fats has always been energized. They’ve never “rolled down” a car window, and to them Jack Nicholson is mainly known as the guy who played “The Joker.”
As usual, they remind their elders how quickly time has passed. For them Pete Rose has never been in baseball. Abbie Hoffman’s always been dead. Johnny Carson has never been live on TV, and Nelson Mandela has always been free.
As for the Berlin Wall, what’s that?

Here are thirty of seventy items from that list. For more insights, see Beloit College in Wisconsin‘s The Annual Mindset List.

  1. What Berlin wall?
  2. Rush Limbaugh and the “Dittoheads” have always been lambasting liberals.
  3. They never “rolled down” a car window.
  4. They have grown up with bottled water.
  5. Nelson Mandela has always been free and a force in South Africa.
  6. Rap music has always been mainstream.
  7. Religious leaders have always been telling politicians what to do, or else!
  8. “Off the hook” has never had anything to do with a telephone.
  9. Russia has always had a multi-party political system.
  10. Wal-Mart has always been a larger retailer than Sears and has always employed more workers than GM.
  11. When all else fails, the Prozac defense has always been a possibility.
  12. U2 has always been more than a spy plane.
  13. Stadiums, rock tours and sporting events have always had corporate names.
  14. Fox has always been a major network.
  15. They drove their parents crazy with the Beavis and Butt-head laugh.
  16. Women’s studies majors have always been offered on campus.
  17. Being a latchkey kid has never been a big deal.
  18. Thanks to MySpace and Facebook, autobiography can happen in real time.
  19. They learned about JFK from Oliver Stone and Malcolm X from Spike Lee.
  20. Virtual reality has always been available when the real thing failed.
  21. China has always been more interested in making money than in reeducation.
  22. Tiananmen Square is a 2008 Olympics venue, not the scene of a massacre.
  23. MTV has never featured music videos.
  24. Jerry Springer has always been lowering the level of discourse on TV.
  25. They get much more information from Jon Stewart and Stephen Colbert than from the newspaper.
  26. They’re always texting 1 n other.
  27. They will encounter roughly equal numbers of female and male professors in the classroom.
  28. Avatars have nothing to do with Hindu deities.
  29. The World Wide Web has been an online tool since they were born.
  30. Dilbert has always been ridiculing cubicle culture.


10 thoughts on “annual mindset list

  1. Interesting list…though some of it isn’t as much trivia as just a typical college professor’s liberal slant on things (re: Limbaugh and religion vs. politics). Makes me wonder what his real motivation is.

  2. What and idea!!! You, me – we find another PIP and we could be PIPS for Beth Moore at the Siesta Fiesta!! love you,Kathy

  3. Great list. It does make me feel old but it also explains why todays kids just cant think the same way we do, and why we could never think the way our parents/grandparents did!

    I love pulling out our first “cell/car” phone…the thing was as big as a brick and of course had to be plugged in!
    Our kids just laugh.

    Praise God that HE never changes. He’s the same today as He was yesterday.

  4. I’m always amazed to read these lists each year! My kids can’t even fathom living the way I did when I grew up! I recently heard about a missionary family that had come back to town to visit and the Mom was telling a friend of mine how much harder it is to raise kids here with all the stuff this culture offers, and she prefers being back where life is simple and the kids aren’t lured in by so much stuff!


  5. I so agree with Sherry, it;s so good to know that we can teach our children and we can know ourselves that no matter what changes…..that God has always been and will always be God and on His throne. Things have so changed in my life the last two and a half years that I can attest to matter what has changed in my day to day life….He’s always been there and He has never changed and never will. Every day that I am older He gets bigger.

  6. How interesting! I went to the sight to read the rest. Time does change things: technology, culture, speech, the way tasks are accomplished, communication, etc. My mother-in-law is so amazed each time she talks on her cell phone with riding in a car 🙂 It’s good to know that we can teach our children about God and know that He will not change!

  7. And now I feel older than I did yesterday when discussing being invited to baby and wedding showers for bride to be’s 2nd marriages and mother to be’s 2nd and 3rd babies…that just was not done when I was in my 20’s and 30’s…ha ha ha

  8. OH MY GOSH! Do I feel really old right now. The other day I told my kids that I didn’t have a cell phone until late college bc they hadn’t been invented yet. There was silence. Pure silence and shock.

    Wow. This was good and interesting and even disturbing.

    Regardless, I’m going to look at the entire list. 🙂

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